Enter the CRM!
A Customer Relationship Management (CRM) tool is vital for establishing a relationship with new Internet leads, while maintaining contact with past clients and other contacts.
With all of these contacts needing to be messaged in different ways, it would be virtually impossible to do all of that manually! A good CRM tool allows you to set up automated messages (in your own personal voice) to go out on your behalf at pre-determined intervals.
Every so often, your CRM will send you a reminder that it’s time to reach out personally to certain contacts – this gives you a daily to-do list you can easily handle!
Better Homes and Gardens Real Estate The Masiello Group has one of the best CRMs on the market, created and constantly upgraded by Delta Media Group, who develop marketing and business tools strictly for the real estate industry.
Using our CRM, agents can organize contacts into groups that allow for communication in specialized ways, and can manually or automatically send:
Professionally designed e-cards and flyers (new listing, open house, congratulations, birthday, just sold, holiday and so much more!)
Auto-responders to Internet leads
Automated campaigns based on a customer’s interests (buying/selling/past client/etc.)
Market Watch Reports which detail the housing conditions in any local market – created automatically!
Saved homes and searches at whatever time interval the client requests – and which drive traffic back to the agent’s website, NOT the MLS!
And much more!
Track your progress toward your goals!
Our CRM also tracks how well agents progressing towards the annual sales goal they’ve set for themselves, based on how many active customers are in their CRM, how many leads they’ve received, how many closings they’ve had, how many sales are pending, etc.
Looking for more information about The Masiello Group and our Cool Tools?
Browse our website and contact Ed Ridolfi, Vice President of Sales and Strategic Growth for a confidential discussion about your next career move: