(AND WHY YOU SHOULD STOP SAYING YOU DON’T HAVE ONE)
When it comes down to it, an SOI is just a group of people you know personally.
Whether it’s a client you haven’t seen in 10 years, or or family member you wake up with every morning—the core idea behind the term ‘sphere of influence’ is that, by simply knowing you, you have the ability to impact them in some way.
And that’s an uncomfortable idea for many of us.But the truth is, as humans, we’re already influencing each other all the time.
It’s our nature to judge one another and decide how much trust to afford each and every other human we meet. Or, in the words of 10x Rule guru, Grant Cardone, “Everyone is a salesperson, even doctors.”So if you’re clinging to the belief that your SOI is “weak” or that you “don’t have an SOI”—because you’re new to town, are from the wrong side of town, or whatever—believe this: You’re not only kidding yourself, you’re also leaving piles of cash on the table.